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We Alert 42 Percent Faster

February 21, 2014

By Earth Networks/WeatherBug

A triple-threat of severe thunderstorms, blizzard conditions and flooding rains ravaged the Midwest and Mississippi Valley February 20th. Watches, warnings and advisories were issued from eastern Texas to the Great Lakes. More than 240 reports of high winds, large hail, and tornadoes where recorded, including 2 reports of wind gusts of 75 mph or higher!

In weather like this, seconds can make the difference in your safety. Earth Networks and WeatherBug were able to warn people first through its Total Lightning Network, the world`s largest and most advanced lightning sensor network.

The vast majority of lightning stays in the sky and jumps from cloud-to-cloud. Meteorologists and climate scientists have long known that this in-cloud lightning is an early sign of impending severe weather. The sensors in our network continuously monitor, calculate and report where and when lightning strikes occur in the clouds or on the ground - what meteorologists call "total lightning". This network takes real-time lightning data and uses it to generate Dangerous Thunderstorm Alerts (DTAs) on your smart phone or mobile device.

DTAs are issued when lightning detection rates exceed a predetermined threshold. Detailed weather bulletin information is also provided within the text alert. DTAs are updated every 15 minutes until the dangerous weather is no longer a threat, and the alert expires.

What does this mean to you? Better protection of life and property.

In fact, our Dangerous Thunderstorm Alerts provided an additional 11 minutes of lead time. The median lead time for DTAs was 37 minutes. The median lead time from other weather providers was 26 minutes. DTAs alerted 42 percent faster.

DTAs are available to WeatherBug app users and enterprises across many industries - including schools and universities, sports and recreation, emergency response, aviation and more - wherever and whenever the weather plays a key role in safety and operations.

For more information about this case go to: http://www.earthnetworks.com/Products/DangerousThunderstormAlert/CaseStudies.aspx from your mobile browser.

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