Revenue Opportunities

Offer Your Sponsors Something Unique.

In today's hyper-connected, hyper-active, hyper-competitive media environment, finding an outlet that is unique and of value to the target is, perhaps, the biggest challenge. It's no longer about the biggest ad budget, it's about finding smart ways to promote brands in a way that is complimentary, informative and helpful to the customers you want to reach. With the WeatherBug program, you can help your sponsors do just that.

Whatever your medium, the WeatherBug program offers sponsorship opportunities that will help your advertising customers differentiate from the competition and connect with their customers in ways they just can't anywhere else. Most of our media partners have secured sponsorship deals within six weeks of joining the WeatherBug program and almost immediately see the program start paying for itself and then some.

From a sponsor's perspective, the WeatherBug program has several things going for it:

Integrated Marketing -- using multiple mediums, including on-air, online, radio, print, and phone.
A Community Focus -- that supports both education and emergency preparedness.
Value -- the WeatherBug program presents the best weather information available, accessible via a number of sources, helping target audiences plan their lives and position the sponsor favorably.
Exposure -- WeatherBug partners win the weather segments in their market and have the largest audiences.

When you join the WeatherBug program, we make your start-up as turnkey as possible, with a dedicated customer service representative to coordinate training for your staff. Our trainers bring with them years of expertise and best practices from our vast network of partners that have had great success selling the program in their market. We educate and arm your sales staff with the tools necessary to secure sponsorship revenue, including statistics from other WeatherBug partners, sample presentations and revenue analysis. And we'll work with you to determine the best course of action for each WeatherBug program component, whether it's an exclusive comprehensive sponsorship package or select inventory deals for:

On-air
Hosted Web Pages
WeatherBug on the Desktop
Display advertising on highly visible weather station locations

Just a few of the WeatherBug program sponsors: