Press Releases

Press  >  June 17, 2008 Release

WeatherBug Sails into Summer with New Beach and Boating Section on WeatherBug.com Web Site and Desktop Application

Take Me Fishing™ a Featured Advertiser

Germantown, MD — WeatherBug^®, the leading provider of live, local weather information for consumer and professional users, today announced the launch of its beach and boating section on its desktop application and Weatherbug.com Web site. The new section is sponsored by Take Me Fishing™, a brand that encourages people around the country to rediscover the joys of boating and fishing.

WeatherBug's beach and boating section includes a combination of detailed weather data including average coastal water temperatures from Hawaii and the Gulf of Mexico to the Atlantic Coast and Alaska. UV index and weather information based on city and U.S. zip code is presented along with hourly, daily and weekly forecasts from WeatherBug's team of meteorologists. Beach and boating safety tips and videos as well as a community section for people to download their favorite photos and videos are also part of the new section.

"Tracking weather is such a huge part of planning a boat trip or beach vacation that we wanted to make sure we brought these tools to our site," said Michael Lombardi, VP of advertising sales and marketing, WeatherBug. "Whether it is helping them to plan their day or stay informed during a severe weather event, providing relevant, precise local weather information to our users is what WeatherBug is all about."

Colle + McVoy is the agency of record for Take Me Fishing™. The beach and boating sponsorship launched today and links back to TakeMeFishing.org , the educational Web site for boating and fishing enthusiasts. The Take Me Fishing brand also helps people understand that by participating, they're supporting conservation projects nationwide that are funded by the tax monies from fishing tackle and motorboat fuel sales.

About WeatherBug
WeatherBug (http://www.weatherbug.com and http://www.weatherbugprofessional.com) is a trusted source of dynamic weather information enabling people worldwide to make more informed weather-related decisions. By combining its proprietary asset — the world's largest, most dense network of live weather stations and cameras — with aggregated weather data from around the world, the WeatherBug Network delivers highly precise weather information for the most accurate, neighborhood-level weather available. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to make more informed personal and mission critical decisions which safeguard lives, impact communities and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com)

For more information, please contact:

Mara Radis
Director of Public Relations
WeatherBug
(301) 250-4017
mradis@weatherbug.com

Jill Glassman
WeatherBug
(212) 551-3591
jglassman@weatherbug.com