WeatherBug's Audience

WeatherBug's extraordinary content has drawn an equally extraordinary audience. Our user base is:

• Large: WeatherBug boasts 20.3 monthly unique users and is the 10th most visited web property;
• Loyal: On average, each user visits our website 18 times per month, allowing us to rank 5th in terms of average visits/visitor; and
• Engaged:
  • 8.4 usage days/month/user
  • 71.6 min/user/month
  • 37 page views/user/ month

Our highly engaged audience, coupled with high impact ad placements, allows advertisers to reach millions of people on a web property that delivers the most accurate, localized weather data available anywhere.

Targeting

To ensure that your brand reaches a relevant audience within our devoted user base, WeatherBug offers over four hundred targeting methods, including geographic, demographic, and weather-based measures.

To learn more about how WeatherBug can help you reach your audience, click here to reach one of our ad sales representatives.

Source: comScore, April, 2008.