Advertising & Targeting
WeatherBug's Audience
WeatherBug's extraordinary content has drawn an equally extraordinary audience. Our user base is:
- Large: WeatherBug boasts 20.3 monthly unique users and is the 10th most visited web property;
- Loyal: On average, each user visits our website 18 times per month, allowing us to rank 5th in terms of average visits/visitor; and
- Engaged:
- 8.4 usage days/month/user
- 71.6 min/user/month
- 37 page views/user/ month
Our highly engaged audience, coupled with high impact ad placements, allows advertisers to reach millions of people on a web property that delivers the most accurate, localized weather data available anywhere.
Targeting
To ensure that your brand reaches a relevant audience within our devoted user base, WeatherBug offers over four hundred targeting methods, including geographic, demographic, and weather-based measures.
To learn more about how WeatherBug can help you reach your audience, click here to reach one of our ad sales representatives.
Source: comScore, April, 2008.

