Company Overview
West Unity, OH 43570
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- Primary Websites:
- Parent Company: Earth Networks
- Founded: 1993
WeatherBug, a brand of Earth Networks, manages and operates the largest global weather network and provides both consumer and professional products and services.
More than 22 million* online users each month get their weather information from WeatherBug and its popular website and desktop application. As a leading digital property, WeatherBug consistently ranks as a top 10 News and Information site on the web and a top eight web property overall in terms of average usage days per visitor, a key measure of engagement and loyalty.
With more than 12 million** monthly mobile users, WeatherBug has emerged as a top mobile destination. Additionally, WeatherBug has a strong presence across carriers, including a partnership with Verizon as the exclusive weather partner for several of its mobile entertainment and information services.
With a national network of proprietary WeatherBug weather stations and cameras located at schools, major sports stadiums, broadcast stations and public safety facilities across the United States, the WeatherBug Network has become the source for mission-critical weather information.
In addition to WeatherBug weather station data, WeatherBug integrates data from sources such as the National Weather Service (NWS) and World Meteorological Organization (WMO), thus providing users access to the largest network of professional weather stations in the U.S. and more than 35,000 locations around the world. The density of the WeatherBug Network ensures a high level of granularity and the ability to provide pertinent local current conditions, forecasts and potentially life-saving severe weather alerts.
Who Uses WeatherBug?
Consumer: People plan their days and rely on severe weather alerting through readily accessible local or global weather information on WeatherBug.com, the WeatherBug Desktop Application and a vast array of applications on the Web or through consumer electronic devices.
Mobile: WeatherBug works with all the major telecom carriers and device manufacturers to deliver weather information to their users through its mobile devices and tablets. Since 2007 WeatherBug has partnered with Verizon as its exclusive weather partner across the majority of their platforms and products.
Media: Approximately 60 NBC, ABC, CBS and FOX WeatherBug broadcast partners use WeatherBug weather information during their daily newscasts to millions of viewers every day.
Government: WeatherBug provides weather information and decision support to numerous state, local and federal government organizations such as NOAA, Department of Defense, Department of Energy and other agencies who utilize weather information for mission-critical decisions.
Education: Thousands of schools apply the K-12 WeatherBug Achieve® curriculum in the classroom to improve math and science test scores and/or use WeatherBug Professional services for weather visualization and alerting for operations and safety.
Energy: WeatherBug has a strong presence in the Energy sector empowering traders and utilities with information to analyze existing and potential weather conditions for pricing decisions, utility operations, demand response and smart grid programs.
Agriculture: WeatherBug Agricultural Solutions are rapidly expanding to enable growers with access to weather information that has major financial benefits when spraying valuable chemicals, predicting yields or pinpointing a farm management problem.
Sports and Recreation: WeatherBug solutions are also used by major sports organizations, facilities and recreational parks/resorts to support operational and contingency planning for events and player/spectator safety.
Business: Across industries, businesses utilize WeatherBug information on a daily basis for planning, logistics and business continuity.
Company History
Founded in 1993, WeatherBug started in the education market by pioneering a program that included the installation of professional-grade automated weather stations at schools to help teachers apply real-world technology for math, science and geography curriculum. The schools were networked together to provide visibility into nationwide weather conditions and the WeatherBug Network began to form.
In 1993, WeatherBug introduced the TV broadcast partnership model, enabling local weathercasters and broadcast meteorologists a unique ability to present the weather from within the viewers' neighborhoods.
In 2000, WeatherBug launched the free desktop application, offering PC users live local current conditions and severe weather alerts right in their system tray. Within eight months of launch, 1.5 million users had downloaded the application, and since then WeatherBug has become one of the most popular desktop weather software ever with more than 78 million registered users.
In 2002, WeatherBug pioneered a private/public partnership with the National Weather Service to aid US Homeland Security by more effectively incorporating information from the WeatherBug nationwide real-time weather sensor network into NWS operations. NWS uses WeatherBug data for improved weather forecasting capabilities and emergency preparation for issuing timely severe weather warnings.
In 2008, WeatherBug launched the WeatherBug Total Lightning Network™ (WTLN) throughout North America, the first integrated broadband lightning network delivering detection of both in-cloud (IC) and cloud-to-ground (CG) lightning strikes. Today, WTLN is the largest global total lightning network disseminating real-time lightning data for severe weather prediction and detection.
Want to Learn More?
For additional information about the company, including the management team and career opportunities, please visit Earth Networks.
*comScore, Media Metrix, October 2011.
**Nielsen, Mobile Media View, September 2011
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